Gel Eyeliner

Intense pigment. Impossibly smooth.
This rich, waterproof gel formula glides on like a dream—no tug, no skip—just clean, precise lines or a smoky smudge with staying power. Bold when you want it, soft when you don’t. Wears beautifully from day to night, without budging.

Pair with our Brush #35, free with purchase of Gel Eyeliner thru May 4. Add below!

Swipe, smudge, or wing it—here’s how to play:

• Clean line: Dip a small angled brush lightly into the pot. Start at the outer corner of your eye and work inward in short strokes.
• Soft smudge: Apply along the lash line and blend with a brush or fingertip before it sets.
• Tightlining: For a fuller lash look, press the gel gently into base of the lash line.
• Winged liner: Follow the angle of your lower lash line and flick upward. Connect and fill.
• Tip: Gel sets quickly—blend while fresh, then enjoy long wear that doesn’t budge.