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Next year we celebrate four decades of beauty, wit, and grace with our 40th anniversary. A lot has changed
over the years, but FACE Stockholm is still a family (and female) owned company, operated by
Gun Nowak and Martina Arfwidson.

Click on the link below and take a scroll through the history of FACE Stockholm and see how it all began.


Artist-approved beauty staples that will
enhance any makeup routine.


Artist-approved beauty staples that will
enhance any makeup routine.

Slide GUN & MARTINA’S FAVORITE PRODUCTS Our founding mother/daughter duo, Gun and Martina, share 8 of their
favorite FACE Stockholm products, and what makes them so great.
Swipe to learn more.
Slide SWEDISH REMEDY FOR AN INSTANT PICK-ME-UP This is a lipstick that both mom and I love. We always have in our bag, it’s the lipstick we gift to friends… if we had a lipstick hero, it would be Naked. It’s our top selling shade of all time, it looks amazing on EVERYBODY. Not too bright, not too subtle, it’s just right. SHOP NOW NAKED LIPSTICK Slide SWEDISH REMEDY FOR SENSITIVE SKIN I love our deodorant. I spent a long time working with manufacturers to find the right formula that was effective, but also clean, without harmful ingredients. I use it, Martina uses it, my grandson, who is a teenager uses it... It works for everyone… and it doesn’t stain your t-shirt. SHOP NOW CRYSTAL DEODORANT Slide SWEDISH REMEDY FOR HIDING REDNESS We both love this one but we use it differently. Mom uses perfect pencil when she’s wearing lipstick, to keep the color from feathering. I like to use this as a very precise red neutralizer, if I have a bit of redness around my nose, or a little spot here or there. It really is a magic pencil. SHOP NOW PERFECT PENCIL Slide SWEDISH REMEDY FOR MULTITASKING This little wheel is so great, the colors look great on everyone, the formula has Vitamins E and C so it’s super moisturizing, and you can use it on your eyelids, your lips, and your cheeks. You can do so many things with this palette and it also fits inside your pocket. SHOP NOW SMART WHEEL LEGACY Slide SWEDISH REMEDY FOR DARK CIRCLES This is my favorite concealer for dark circles. It has a lovely paint brush applicator, the formula is light, it’s buildable, and it doesn’t just cover - it illuminates like a highlighter. When I’m in a rush, and I want to feel more put together, I grab a Magic Wand and Naked Lipstick. SHOP NOW MAGIC WAND Slide SWEDISH REMEDY FOR AN EYE CATCHING GIFT I love that it has everything you need to create multiple looks. You can create a smokey eye with the Art Eye Pencil, Lash Booster makes your lashes fuller, and Brow Fix and our Lash Curler are both amazing products. This is a nice gift for someone special... like yourself. SHOP NOW ESSENTIAL EYE KIT Slide SWEDISH REMEDY FOR GLOWING SKIN I use this moisturizer almost everyday. The ingredients are so yummy: Orange Essential Oil, Macadamia Nut, Shea Butter, Vitamin E, of course Vitamin C… it feels like a fluffy serum, but it’s not heavy or greasy, just glowy. Also I love the bright orange packaging, it makes me happy. SHOP NOW ORANGE CREAM Slide SWEDISH REMEDY FOR STAYING ORGANIZED This is a chic little bag that I designed with one of our manufacturers. I love the stripes, and the surprise when you open it up and you see this bright orange color. It holds my makeup, my keys, my phone, my upholstery fabric swatches, my planner… It’s just a great little bag. SHOP NOW CLICK ORANGE BAG


Our boxes are made by Iggesund, a Swedish paperboard company dedicated to helping to mitigate climate change.


Our retail shops are open!
Check out our local hours of operation
and plan your next visit.


Not sure what to get? Our Gift Card is
the perfect gift for any occasion.
Give the gift of color


HELEN  - Lead Educator & Makeup Artist

Helen has been a makeup artist for close to 35 years! Time flies when you are having fun! Her makeup journey started in Sweden where she was born and continued when she moved to New York to pursue her career further. She worked in fashion, the music industry and did commercials and lots of celebrities traveling the world. Later, she put together a makeup school for Face Stockholm and became their Educator/Lead Makeup Artist.

She loves helping clients feel beautiful in their own skin, gently bringing out their best features. Her number one obsession: making skin look fabulous with the right products and tools.

She has lots of tips and tricks up her sleeve! Consultations available in Swedish or English


ROSALIE   Makeup Artist

Rosalie started studying cosmetology at 16. From the moment she learned the fundamentals of makeup artistry she knew that she had found her passion. With a love for painting, she saw makeup artistry as a mix of painting and sculpting: learning how to put the color wheel to use on the skin, as well as enhancing and diminishing using variations of light and dark. She loves teaching simple techniques to cover or enhance a clients problem area or favorite feature and to have them feel confident in the fact that they too can achieve this look on their own.

She loves to show clients that it is not necessary to cover up their gorgeous faces with layers and layers of makeup. That in fact, they can achieve a beautiful, finished look with just 5 products if they wish. But she always encourages their creativity in bolder looks if that is what makes them smile.

Makeup is about shining from within as well as a bit of color or sparkle on the surface for fun.


ROCHELLE   Makeup Artist

Rochelle has been a beauty and skincare fanatic since a young age. Mostly self-taught, she honed her skills at Mason Gross School of the Arts, where she learned classic stage makeup techniques. Understanding how to manipulate age for a specific character and how lighting affects shadow, was critical in developing her ability to trick the eye, create facial volume, contour, a look of happiness, health - almost anything is possible!

She continued her studies, under the instruction of Lead Educator at FACE Stockholm,Helen Andersson, over a decade ago. Her continued work in film, television and stage keeps her up to date on current trends and techniques. Her favorite look is natural, dewy and glowing - never overdone.

Her favorite thing is to teach how easy and simple it can be to achieve the look you want. Basic technique, the right tools and a little patience is all it takes.


ANNE  Makeup Artist

Anne has a background in fine art and a BFA from Alfred University. A lifelong goal to work in anything creative has naturally led her to makeup. She started her training with Makeup Forever and continued her education with FACEStockholm's Lead Educator and Makeup Artist Helen Andersson.

Some of Anne's strengths include color matching, false eyelash application and eyebrow penciling/painting from scratch. Anne is passionate about her own artwork and loves to oil paint. In addition, she contributed her makeup application skills to local film productions.

She loves spending time with friends and family, a good book, a well-made cappuccino and her dog Pepper.


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