Gel Eyeliner
Intense pigment. Impossibly smooth.
This rich, waterproof gel formula glides on like a dream—no tug, no skip—just clean, precise lines or a smoky smudge with staying power. Bold when you want it, soft when you don’t. Wears beautifully from day to night, without budging.
Pair with our Brush #35, free with purchase of Gel Eyeliner thru May 4. Add below!
Swipe, smudge, or wing it—here’s how to play:
- Clean line: Dip a small angled brush lightly into the pot. Start at the outer corner of your eye and work inward in short strokes.
- Soft smudge: Apply along the lash line and blend with a brush or fingertip before it sets.
- Tightlining: For a fuller lash look, press the gel gently into base of the lash line.
- Winged liner: Follow the angle of your lower lash line and flick upward. Connect and fill.
- Tip: Gel sets quickly—blend while fresh, then enjoy long wear that doesn’t budge.
Customer Reviews
I have relied on eyeliner for literally decades as a professional actor, and as an artist, used my fine sable watercolor brushes for control when applying liquid liners. Nothing, I cannot emphasize enough, nothing can compare with this formula. The combination of perfectly designed brush and a cream of ideal consistency to control application is outstanding. Add to that the subtle and unique variety of colors found in nature to enhance all eye shades, and it is clear that these ladies are experienced, knowledgeable users of cosmetics, in contrast to corporate manufacturers and suppliers on the market. While I have relocated and can no longer visit their lovely shop in Hudson, NY, I am grateful to be able to order such superb products. This eyeliner and brush combo alone reflects artistically gifted craftsmanship. Add superior customer service, and there is absolutely nothing comparable for women of all ages.
Easy to apply.
I purchased black. This works best with a synthetic bristle brush. It is very easy to control the intensity and does not look harsh. It absolutely does not budge all day, but it is easily removed when I cleanse my face with cleanser and water.
Only complaint is that pot is tiny. It's a beautiful color.
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